65 Videos: Efficient and Effective Production


Alicia Marie is the founder of People Biz Inc, a coaching and training company that works with clients worldwide. Alicia is a very successful – and busy – coach, which made scheduling a time to produce a year’s worth of videos for her logistically challenging. With a roster of clients that is nearly maxed out, Alicia’s time is at a premium. She wanted videos to support her new branding efforts, and we needed to shoot these videos as efficiently as possible.

The solution was to do plenty of pre-planning and prep sessions via phone, then Elin flew to Austin to spend a few days with Alicia to record the videos. In the end we produced some 65 videos, shooting all the material in the course of two very full days. It was a lot of content to cover, but being well prepared helped and we managed to have some fun along the way!

Editing took place at our studios over the course of the following months. Alicia’s new brand elements were incorporated into the videos so that they will fit seamlessly into the new website and brand overhaul.

Please take a few minutes to watch Alicia’s overview video above, and notice how you’re able to get a sense of what it would be like to work with her in a coaching situation. You get a feeling for her energy and style, and this helps to attract the perfect clients to Alicia while weeding out those who are less than a perfect fit.

Have you ever produced 65 videos in two days? We’d love to hear about it! Please comment below and tell us your experience.