Animation Process: A Peek Behind the Curtain

One of the keys to success at White Knight is our attention to detail and our processes, which ensure that our clients receive the high-quality videos and animations that they want and deserve.

Here is a short overview of our process so that you can know what to expect when you contract with us for an animation process. Rest assured that we’ll be there with you, every step of the way. In the examples below we take you step-by-step through one of our recent projects, which we completed for Bauen Solutions.


1. Scripting

Creating a script is the first (and probably most important) step we take in the animation process. This sets the stage for the entire animation. You might already have a script in mind, but if you don’t, we’re happy to start a draft for you and make edits based on your feedback.

Some things to keep in mind while writing a script:

  • the length and timing of the content
  • what visuals might pair with your ideas

It’s crucial that the script is finalized before we move on to the next step because making changes later on can be very time consuming. You may want to share the script with key team members for final feedback before giving us a thumbs up to move forward.


2. Voiceover

Not every video needs a voiceover – if your script is short and simple, words on screen may do the trick. However, a voiceover might be necessary for longer scripts that communicate bigger ideas. If this is the case, it’s time to select a voiceover artist. We have a network of artists that we like to use, but if you want to be involved in the process, we can do a casting call to find that perfect reading. (Maybe you even want someone from your team to read the script!)


3. Storyboard

After the script is in place, we begin to sketch and think in-depth about what visuals will best communicate your message. At this time, we also ask for you to send over your logo files and style guide to make sure that we’re staying consistent with your brand identity – your fonts, colors, and more! Once we have a storyboard created, we share it with you for feedback and make any necessary changes.

Animation Storyboard


4. Animation Notes

Once the storyboard is ready to go, our animator begins to think about how each element is going to interact with the scene and what kind of transitions will be needed to carry each scene to the next.

Animation Notes

Animation In Progress


5. First Draft

This is where the magic starts to happen and all of the moving pieces come together. The animation process is incredibly complex, with many MANY layers. All you need to know is that you’re in safe hands! Click the video below to see what the first draft looked like for this project.


6. Feedback

When we have a first draft ready to share with you, we send you a link where you can leave feedback in the comments section that appear at the exact time stamp you’re referring to, making it easy for us to understand what changes you want to see in the final animation.

Animation Feedback


7. Final Draft

Once you’ve provided all feedback, we get back to work, making your animation the way you want it! We pass the final draft your way and await your approval. Once everything is finalized, we send another link that allows you to download the final video, ready to share with your audience. Click the video below to watch the finished product.

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