Cut Through the Clutter

In Part Two of this episode of Amplify, Elin Barton talks with Macon Phillips, Founder at Starling Strategy, about how to cut through the clutter. Macon oversaw online fundraising, organizing and communications for Barack Obama’s 2008 presidential campaign and founded the White House Office of Digital Strategy, transforming how the President could mobilize Americans. At… Continue Reading Cut Through the Clutter

man chef gives an interview for a video blogger. videographer is filming the cook's story about cooking. outdoor

Video Marketing Basics

Video marketing. Such a vast world.  This might be your first time getting into video marketing; if so, congratulations! Video marketing should answer the following three questions: what, who, and why. (These questions should be answered before you even start scripting your video.)  What is the content in the video? If you are just getting… Continue Reading Video Marketing Basics