In this episode of Amplify, Elin Barton talks with Deborah Shapiro, the Vice President of Growth for Black Angus Steakhouse and Principal Partner at S&S Insights. In this part, Elin and Deborah discuss a brand’s personality. Deborah is an experienced Marketing, Merchandising and Operations Strategy executive with a focus on Brand Advertising, Product Merchandising, Creative… Continue Reading A Brand’s Personality
In this episode of Amplify, Elin Barton talks with Rich Coyne, Associate Vice President for Institutional Advancement at SUNY Cortland about marketing strategies for charitable giving. Rich is an accomplished professional with extensive experience in higher education, and particularly overseeing fundraising initiatives. Video Transcript Rich: The biggest thing is you got to make it easy… Continue Reading Marketing Strategies for Charitable Giving
In this episode of Amplify, Elin Barton talks with Imelda Alejandrino, CEO of AP42, about Augmented Reality. Imelda, a proven digital strategist and creative director with 25+ years of results-driven success. As the Chief Evangelist behind a top-performing digital team, Imelda combines creative quality, strategic focus, and technology expertise to deliver world-class communications. With a… Continue Reading The Benefits of Augmented Reality
On this episode of Amplify, Elin Barton talks with Macon Phillips, Founder at Starling Strategy. Macon oversaw online fundraising, organizing and communications for Barack Obama’s 2008 presidential campaign and founded the White House Office of Digital Strategy, transforming how the President could mobilize Americans. At the State Department, Macon developed digital engagement campaigns in over… Continue Reading Understanding Your Customer’s Pain Point
In this episode of Amplify, Elin Barton talks with Thomas Bell, founder and CEO of the digital analytics agency B3 Media Solutions. In this part of the episode, Thomas discusses how you can measure your results. B3 Media Solutions develops data and reporting solutions for brands’ toughest digital/social analytic problems. B3 helps ensure that you are… Continue Reading Measuring Your Results
Video Transcript It is hard to believe this is the last month of Q1. With that in mind, how are you doing it implementing your 2023 marketing strategies? I talked to a lot of people in the marketing world and many of us have noticed that this year is a little different than most years,… Continue Reading A Message from Our Founder: Investing in Marketing During Economic Uncertainty