In Part Two of this episode of Amplify, Elin Barton talks with Macon Phillips, Founder at Starling Strategy, about how to cut through the clutter. Macon oversaw online fundraising, organizing and communications for Barack Obama’s 2008 presidential campaign and founded the White House Office of Digital Strategy, transforming how the President could mobilize Americans. At… Continue Reading Cut Through the Clutter
In this episode of Amplify, Elin Barton talks with Zoe Dunn about healthcare marketing. Zoe Dunn is a Digital Marketing and Communications professional with 20 years experience and President and CEO of Hale Advisors. Hale Advisors is the leader in Digital Governance for life sciences marketers. Since its founding in 2010, Hale Advisors has focused… Continue Reading Healthcare Marketing Behind The Scenes
Pre-production is a critical time in the video production process. It’s similar to the R&D time, figuring out what concept will work best and where to go from there. One of the core parts of pre-production is developing a script. Everything hinges off the video’s script! You need to make sure that script is solid.… Continue Reading 3 Questions to Ask When Scripting a Video
Video marketing. Such a vast world. This might be your first time getting into video marketing; if so, congratulations! Video marketing should answer the following three questions: what, who, and why. (These questions should be answered before you even start scripting your video.) What is the content in the video? If you are just getting… Continue Reading Video Marketing Basics
Can you believe it’s already May, and we’re a third of the way through Q2? Time is flying by! Our last few months have been really busy with some super cool projects. As you may know, our core team is located in Upstate New York and Northeastern Pennsylvania and when we work with clients in… Continue Reading A Message from our Founder: Recent Projects and Big Milestones!
“If you’re not on that video train, it’s about to run you down, and you will be irreparably damaged.” –Kerry Barrett While the above quote is comedic, there is some truth to it. We believe video is for you. But maybe you are thinking… “It’s too expensive.” If you hire the company that fits… Continue Reading 3 Misconceptions About Video