The Power of Video

At White Knight we do a lot of things but one that we’re best at is making videos that tell compelling stories. Why is this important? I’ll get to the statistics later, but let’s start out with some anecdotal evidence that I’ve seen over the past ten years in this business. For one thing, people… Continue Reading The Power of Video

Interactive Matters

Participants connect with you and remember more than passive readers. Remember getting offers in the mail for CD subscription services? You’d get 10 CD’s for $1 and then have to agree to buy so many more over the next two years. Do you recall how interactive and tactile that whole experience was? You had to… Continue Reading Interactive Matters

On Being Engaging

Engaging an Audience in Information Overload How much information do you think we are exposed to in daily life? This infographic below (shout out to DOMO) paints a good visual representation of what’s really going on, and keep in mind that these numbers show us the amount of information coming down every single minute. When… Continue Reading On Being Engaging