Case Study - Catholic Charities
Click play to hear how we doubled donations to Catholic Charities!
THE CHALLENGE
- Educate the audience about hunger in Broome County
- Reach new donors in Broome County and encourage returning donors
THE APPROACH
- Interview pantry recipients, pantry volunteers, and experts on hunger and poverty in Broome County
- Start a Facebook Live campaign to reach a broader audience and reach those that no longer watch broadcast television
- Rebrand the campaign
THE RESULT
- $30,000 dollars toward food pantries in Broome County
- Doubled their expected donations during their 2-day telethon
- Broke all previous telethon records in one night
Final Campaign Materials
A selection of Facebook Live videos
Father Michael Galuppi discusses hunger in Broome County
A discussion with Father Galuppi about the need for hunger assistance and how you can help. Our Lady of Good Counsel and @St. Ambrose Church.
Posted by Catholic Charities of Broome County on Tuesday, December 3, 2019
How do Hunger and Poverty Play a Role in Sustainable Communities
In this interview, we hear from Professor George Homsy of Binghamton University who is a Sustainable Communities educator. Listen in to learn about how we can work together to move people out of poverty. How can we give people a hand up and not just a hand out by extending food pantries to become empowerment centers?Binghamton University
Posted by Catholic Charities of Broome County on Thursday, December 5, 2019
Listen as one client talks about why she uses the pantry and how the services are helpful to her and her family.
Posted by Catholic Charities of Broome County on Wednesday, December 4, 2019
Teaser video for Facebook Live Event
Newspaper Ad for Telethon
Digital Ad
Newspaper Ad for Facebook Live Event
Digital Ad
