High Level Results for High Value Clients

Play Video about Thought Leadership: A Case Study with Komodo Health

Evidence in Numbers

We saw a 13.5% increase in impressions, 38% more engagements on our content across LinkedIn and Twitter, and we got 19% more video views across both of those social channels.

Gain more Market Share

At Komodo, everything inherently ties back to their mission, which is to reduce the burden of disease.

In their series, For The Health Of It, Komodo brings together experts to have conversations about important topics and trends in the healthcare industry.

The series establishes Komodo as a thought leader and brings to light some of the issues and challenges that the industry is facing in hopes that they can help to start solve them.

Benefits of Thought Leadership Content

  • 64% of buyers say that an organization’s thought leadership content is a more trustworthy basis for assessing its capabilities and competency (source).
  • 47% of survey respondents engage with 3-5 pieces of content before talking to a salesperson (source).
  • 65% of buyers say thought leadership significantly changed the perception of a company (source).

Bigger ROI

After getting our feet under us in developing a few episodes, what we realized was that we needed to evolve the program to be more aligned with how people wanted to consume content.

Making a Pivot

It’s important to look at video performance and results in order to tweak your approach along the way.  To be more successful, For The Health Of It had to evolve.

In version 2.0 of the series, we played with video length. Instead of creating a two part episode (each part clocking in around 5 minutes), we edited the conversation into one long episode, and created a series of short socials to spark interest and direct traffic to the full episode.

Driving Results

  • 13.5% increase in impressions
  • 38% more engagement on LinkedIn and Twitter posts
  • 19% more video views

More than just a number...

“It’s easy to measure success by the numbers. But it’s equally important to look at sort of the more anecdotal successes which certainly exist.  I actually had a sales rep from Komodo reach out to me and say, “Hey, can I get that video? I’m going to include it in a sales pitch.” If I can make a direct tie from a piece of content that we created to a deal that drives the bottom line for Komodo. I think that’s that’s tremendous. That is a real full circle opportunity”

Saving Time

Instead of having to create nine different pieces of content, we’re getting all of that out of one recording, which is doing a massive amount of heavy lifting for us in engagement and driving views.

Maximizing Content

Komodo embraced our philosophy of stretching and re-using content as much as possible.

From a single video recording, we can create four different types of content for Komodo’s social media platforms and blog.

Total Deliverables per Episode

  • 1 Full Conversation (15-20 minutes long)
  • 2-3 Short Social Clips (30-90 seconds long)
  • 1-2 Long Social Clips (90-180 seconds long)
  • 1-2 Audiograms (30-60 seconds long)

Watch the Series

Want to check out For The Health Of It?
Head on over to Komodo’s YouTube channel to view the series!

For The Health Of It