Case Study - SUNY Cortland
Click play to hear how we helped Cortland raise $18.3 million!
- Create an emotional connection between potential donors and SUNY Cortland
- Reach a large range of donor audiences – all ages, professions, locations, etc.
- Show the new changes to campus, while also making the campus feel familiar to alumni
- Communicate the impact of giving
- Use powerful stories and soundbites from current students, alumni, and faculty/staff
- Display campus through both drone footage and student perspective shots
- Select strong music to set the tone
- Highlight each of the areas that donations support through a series of videos
- $18.3 Million raised within 3 months of going public with the campaign
- $160,000 raised at the 2019 Cortaca game at MetLife Stadium
- Custom presentations for each audience