THE CHALLENGE

• Create an emotional connection between potential donors and SUNY Cortland
• Reach a large range of donor audiences – all ages, professions, locations, etc.
• Show the new changes to campus, while also making the campus feel familiar to alumni
• Communicate the impact of giving

THE APPROACH

• Use powerful stories and soundbites from current students, alumni, and faculty/staff
• Display campus through both drone footage and student perspective shots
• Select strong music to set the tone
• Highlight each of the areas that donations support through a series of videos

THE RESULT

• $18.3 Million raised within 3 months of going public with the campaign
• $160,000 raised at the 2019 Cortaca game at MetLife Stadium
• Custom presentations for each audience