In Part Two of this episode of Amplify, Elin Barton talks with Macon Phillips, Founder at Starling Strategy, about how to cut through the clutter. Macon oversaw online fundraising, organizing and communications for Barack Obama’s 2008 presidential campaign and founded the White House Office of Digital Strategy, transforming how the President could mobilize Americans. At… Continue Reading Cut Through the Clutter
In this episode of Amplify, Elin Barton talks with Zoe Dunn about healthcare marketing. Zoe Dunn is a Digital Marketing and Communications professional with 20 years experience and President and CEO of Hale Advisors. Hale Advisors is the leader in Digital Governance for life sciences marketers. Since its founding in 2010, Hale Advisors has focused… Continue Reading Healthcare Marketing Behind The Scenes
In this episode of Amplify, Elin Barton talks with Emellie O’Brien, Founder and CEO of Earth Angel, a full-service sustainability agency dedicated to reducing the environmental impact of entertainment productions. Emellie has become a leading expert in the field of sustainable entertainment production, greening dozens of feature films and television series. Her sustainability leadership on… Continue Reading Generating Interest in Sustainability
In this episode of Amplify, Elin Barton talks with Deborah Shapiro, the Vice President of Growth for Black Angus Steakhouse and Principal Partner at S&S Insights. In this part, Elin and Deborah discuss a brand’s personality. Deborah is an experienced Marketing, Merchandising and Operations Strategy executive with a focus on Brand Advertising, Product Merchandising, Creative… Continue Reading A Brand’s Personality
In this episode of Amplify, Elin Barton talks with Rich Coyne, Associate Vice President for Institutional Advancement at SUNY Cortland about marketing strategies for charitable giving. Rich is an accomplished professional with extensive experience in higher education, and particularly overseeing fundraising initiatives. Video Transcript Rich: The biggest thing is you got to make it easy… Continue Reading Marketing Strategies for Charitable Giving
In this episode of Amplify, Elin Barton talks with Imelda Alejandrino, CEO of AP42, about Augmented Reality. Imelda, a proven digital strategist and creative director with 25+ years of results-driven success. As the Chief Evangelist behind a top-performing digital team, Imelda combines creative quality, strategic focus, and technology expertise to deliver world-class communications. With a… Continue Reading The Benefits of Augmented Reality