In this episode, Elin chats with Dr. Chis Lee, founder and CEO of Elemental Shift.
Elemental Shift Consulting is a neuroscience-based consulting company educating on brain-based creativity, productivity, motivation and research-based strategy for a healthier mindset.
The goal is to like, hit the million mark right, where we’ve impacted the lives of like a million individuals that we’ve been able to connect and establish a relationship and like give them tools that give them hope, not give them hope, give them tools to find their own hope.
Hello, and welcome to amplify the video series where we interview thought leaders about best practices, trends and their experiences in creating engaging campaigns. Today, I am speaking with Dr. Chris Lee, the founder and CEO of Elemental Shift, a consulting company that helps transform businesses using brain based strategies for motivation and productivity. Chris also has established a notable social media presence, and he hosts a successful health and wellness podcast. We’re gonna get into all of this today. So let’s get started. Welcome, Chris.
Thank you so much. Very excited to be here today.
Yeah, I’m super excited to talk to you. And I want to start out just asking you about your consulting company Elemental Shift, what services are you bringing to your clients.
So this is actually a business strategy consulting agency, which is essentially helping people restructure and better understand the modernization of basically the last three years. So I think it would be a healthy approach to look at the last three years as just a burning down of the way that we saw business structure, right. Some people want to go remote, some people want to stay, you know, in office, and all of those different strategies. But we know more than anything, what we’ve known since the 90s, is that none of those things truly matter if you don’t care about the people, right, and with the way that we have technology, and the more research that we are doing around taking care of our people, mental, physical, emotional, social, health, that’s where we get optimal performance for people to actually have the confidence to speak their truth. So huge part of what we do is we go in, and then we start to go stress management with these companies, help the people at the top better support the people that are doing, you know, boots on the ground work. And then we create restructuring processes that really focus on decreasing turnover for companies, but also helping get the genius out of their employees.
So you started to build your audience. And now your numbers are quite large. What, what kind of audience are you reaching these days?
So we have a we have a total audience of followers, that has half a million on social media alone, and then we talk to you about 20,000 people per episode on our podcast, our weekly audience is right around 2.5 million that we get to connect with every week.
Wow, that’s amazing. Are there tips that you have for someone looking to build an audience? Or, you know, how did you do it? What did you find was successful?
Right? So if you really look to creators that can do this sustainably, they build models and systems that allow them to constantly like perform. And this is the question that I get more than anything like how do you make that level of content? Like how do you make so many like, you know, posts or comments or videos or articles or whatever the heck it is. And it’s because I have systems, right? Because if I don’t have systems, I will bring myself to a crisp because there’s no start and there’s no end. And if there’s one thing that the brain loves more than anything, it has a start and a finish, right and wants to know, clear lines and wants time bound boundaries, like all of those things come into play. So for people that are going to get started, I would make sure that you create like objective goals, right. And this is going to sound so backasswords for like the people that are like, Oh, it’s emotional intelligence guy know, there’s time in a space for that. But at the get go, if you’re just gonna get started, make your goal to make content out of like three months take five days off in that three months. And I’m not saying that it has to be perfect. If you put one line on the page, awesome if you just share a quote that day and how it made you feel, or if you just share “Hey, guys, I don’t really know what I want to talk about today. Because like, I’m just feeling like blah, like I just feel sad, like the resistance”. And the hardest part to making content is either like typing the first letters on the keyboard, or it’s like sitting down and recording or it’s just starting, like the hardest part is constantly starting. So like set yourself up with those goals and then set yourself up with time bound goals on how to execute those things. And this is what I did for myself, like the two year stretch that I had. I made content every single day Christmas, Thanksgiving, Easter my birthday, I was up at 4:15 every single morning, just writing or just making videos or just recording right then stuff that people will probably never see.
And at this point, the goal is to like, hit the million mark right where we’ve impacted the lives of like a million individuals that we’ve been able to connect and establish a relationship and like give them tools that give them hope. Not give them hope. Give them tools to find their own hope.
So for people that are getting started, like find the people that you aspire to create those goals then like, just do it like the biggest thing like, if you can’t do it happy, do it scared