Let’s Get To Know HubSpot!
If you are involved with your company’s marketing plans then you may already know what HubSpot is! HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Hubspot was founded by Brian Halligan and Dharmesh Shah in 2006 and has been growing ever since. HubSpot has a multitude of great resources and tools that help make inbound marketing much less of chore while also scoring your business better digital marketing results. Lets take a look at some of the features that help make HubSpot so great!
HubSpot provides the ability to design, build, host and modify a website without the help of a designer or IT support. If something like creating a website sounds intimidating to you then HubSpot is a great resource to get you started.
It is more common than not to see businesses publishing their own blogs full of thought leadership content. With HubSpot it is incredibly easy to create and publish content while also providing suggested keywords to help optimize your content to yield stronger results.
If you are already using another service such as Google to create ads and promotions than be sure to check out HubSpot’s ad-ons for advertising content. HubSpot’s ad-ons allow the user to track progress such as clicks and impressions to identify the return of investment from your advertisement.
HubSpot not only is great for creating websites, but is also excellent in converting your website visitors into qualified leads. With many different call-to-action buttons and features it is easier than ever to create more meaningful interactions with your virtual customers.
Achieve improved deliverability and response when you create easy-to-design and execute personalized email campaigns. HubSpot’s best-in-class analytics help you track the effectiveness of each campaign and optimize them for enhanced future performance.
HubSpot has really grown into an essential digital marketing tool for many businesses hoping to grow their own businesses. Apart from what we talked about today there are so many other great tools that HubSpot offers that will help your business to grow. If you assist with your businesses marketing efforts than be sure to check out HubSpot and all of the amazing digital marketing resources they offer!
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