An Inside Look At The Event Planning Industry

The event planning industry was one of the hardest hit during the COVID pandemic, but that hasn’t stopped people like Andrew Roby, who pivoted his business to serve his customers in new and exciting ways.

Join us as we sit down with Andrew to talk about how the shift to virtual events during the pandemic has impacted the event planning industry moving forward.

Video Transcript:

We don’t want to remove the opportunities for having great content just because it is not live.

Welcome to Amplify

Welcome to Amplify with White Knight Productions. I’m your host, Gavin Tice. At White Knight, we’re all about amplifying voices through storytelling. And in this series, we’ll be connecting with industry professionals who know how to boost messages far and wide.

Today, we’re thrilled to speak with Andrew Roby about how to execute an engaging virtual event. Andrew has spent the last fifteen years in the event planning industry as both a corporate event organizer and motivational speaker.

Through the COVID-19 pandemic, Andrew has completely reimagined virtual events, committing himself to making them a powerful and engaging experience for audiences. Welcome, Andrew.

Andrew, to start us off, would you like to tell us a little bit about yourself and how the COVID-19 pandemic has changed things for you in the past year?

I like to call myself the event storyteller of Andrew Roby Events, which is a corporate event planning company.

Andrew Roby Virtual Event Team

I’ve had a distinct honor of working with four other amazing professionals on my team over the last couple of years, to do really exciting work in a number of things. But of course, you know, the last couple of months, we have been just overwhelmed with the ability to create content around virtual events and hybrid events.

The pandemic has honestly gotten us to be in a place where we never thought we would be. We never thought that we would be remote.

We never thought we would be able to do a lot of things across the country and even the world, in a global perspective, for our clients that are in need of still connecting with so many amazing people that they tend to reach out to and connect with in person.

We’ve seen a variety of virtual event formats over the past year. Some are using entirely pre-recorded video and some are going entirely live, and others are mixing the two. What’s your opinion on these approaches, and how much or how little should video play a role in your virtual event?

I believe, when it comes to creating video, that it should be both. I think that it’s important to have your pre-recorded elements, as well as the live elements. It just depends on what those opportunities are.

A lot of times, you know, we have celebrities, and we have great motivational speakers, that can probably only provide you with a pre-recorded video versus being live at that specific time.

And that’s an example of when pre-recorded actually makes the most sense. We don’t want to remove the opportunities for having great content just because it is not live.

There’s a lot of video content that’s in play right now that are commercial-type entities that give us a lot of value, even if they’re pre-recorded. But it’s also important to note that a lot of times, your guests don’t know what is pre-recorded and what isn’t.

That’s important to understand, but still, the live element is really important too. And I think that that’s the direction that most people will want to go into because it allows that keynote speaker or that sponsor to actively engage with the audience right then and there.

So I do encourage live, but I definitely will not deny pre-recorded videos.

With the COVID-19 pandemic, we’ve seen a lot of changes in events. And I would love to know what you think virtual events will look like in the future, how they’ll change if we do end up going back in person soon, and if you think virtual events will still be used?

As we continue to move forward in 2021 and 2022, virtual events are going to be even more imperative for us to get right. We’ve had months of experience doing virtual events, figuring out how to be more engaging, and creating really good content.

But I think that now, as we move into the hybrid phase of our events, that we really need to delve deep, to make sure that the hybrid experience is just as phenomenal as what we were doing for the virtual.

Of course, hybrid is going to be even more elevated because now you have the chance of doing live events in some capacity.

We can’t lose sight of everyone that wants to remain on the virtual side. So connecting the two together, to bridge the gap, and ensure that we have really good events, is what I feel the event industry is moving to.

I think that everyone’s excited about virtual events and hybrid events and moving past this whole pandemic. But we still understand that there’s so many different dynamics that will keep us in the virtual world, and that we still have to move, you know, forward understanding what to do and do it the smart way.


Thank you so much, Andrew, for taking the time and sitting down with us to talk about virtual event planning. To learn more about Andrew and his company, visit And to hear more insider scoops on how to amplify your story, follow White Knight Productions on your preferred social media for updates on future episodes.



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