Marketing on Google

If you’re just starting on with marketing, or are looking to switch things up, marketing on Google is one of the best decisions you can make! Marketing on Google can help you expand your reach, find new customers, and grow your business. We’re going to discuss some of the steps you can take to market with Google and how to get started with a marketing campaign.

    • Set Goals; like any great campaign it’s important to start by establishing your goals. With goals in place you have something to work towards and a way to measure your success.
    • Determine your Audience; Once you have decided who your audience is you can start developing your ad messaging.
    • Conduct Key Word Research; Determine which keywords best reflect what your website or product has to offer.
    • Set your Budget; Establish a budget for your campaign and use this to help guide your keyword selections.
    • Create your Ad; Now that you have selected keywords its time to construct your ad to place on google. Always remember who your audience is and how best to reach them.
    • Build a Landing Page; With your ad in place, it’s time to create your landing page. This page will serve as a springboard for your offers information and links to your website for further detail.
    • Optimize; It’s important to continually run ‘maintenance’ on your website and any ads that you are running to make sure they are performing optimally to Google’s standards. These standards are constantly changing based upon Google’s algorithms.

Marketing on Google can be as simple or complex as you make it. With Google’s vast array of marketing tools and services it’s easier than ever to track your success and pinpoint areas of strength and weakness among your campaigns. Grow your familiarity with using Google for marketing and you’ll surely grow your business!

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