Marketing on Youtube!
Missed the latest viral video? You go to Youtube. Need help on your latest DIY project? You go to Youtube. Ever since Youtube entered the mainstream in 2005, it has become an incredible resource. Millions of people from around the world each day log on and find themselves at the doorstep to almost any type of video content thinkable. From music videos to breaking news, Youtube has a video for almost anything and everyone, but how can you use Youtube as a marketing tool? In this blog we’ll take a look at how you can harness the power of Youtube for your businesses marketing efforts.
Who Uses Youtube?
Many studies have been conducted to determine the usage of this video powerhouse, here’s what was found.
-85% of users are between ages 15-25
-15% of site traffic comes from the U.S.
-70% of watch-time is on a mobile device
-Younger viewers (Gen Z) predominantly watch short-term content
*Is your businesses Youtube channel up and running? If so, every account allows you to check out your “Channel Analytics” which gives you information about your audiences viewing habits.
Research Your Competitors
Once you have established which niche your Youtube videos fall under, it’s important to take note of who you are competing with. You can identify the competition through key word analysis or even by searching with keywords you have chosen to see who else is fighting for your audiences attention. Once you have identified a few competing brands, record their viewership metrics to use as benchmarks to measure your channels own success.
Optimize Your Videos
Much like Google, Youtube is a video search engine that prioritizes and organizes videos based on different factors such as, keywords, descriptions, video titles, and more. It’s important to take the time to play around with different titles and descriptions to see how that affects your viewer metrics. Once you have determined a video style that yields results stick with it!
Other Tips & Tricks
Becoming a Youtube sensation usually doesn’t happen over night so don’t be discouraged if you aren’t seeing the results you want right away. Here are a few other tips to help you along the way to creating a great Youtube channel!
-Create custom thumbnails for each of your videos
-Use strong, captivating titles
-Write keyword rich descriptions
-Link your videos through your other social media platforms
For more information on how you can better your business check out our other blogs here; https://www.whiteknightpro.com/blog/