How to Master Video Content on 3 Different Social Media Platforms

Who runs the world? Video Content

Everyone is on their devices nowadays watching a Reel on Instagram, or a “How to” video on YouTube, or a testimonial on Facebook, or …  well, you get the picture!

Social media is flooded with video content and it can be confusing to know what platform you should create a post for and which type of video you should use!

To help you out, here’s a list of the different types of video-sharing platforms, as well as the different types of videos you can create.


YouTube is probably the first platform that popped into your head when you clicked on this article and there’s a reason for that. YouTube was created in 2005 and revolutionized how people shared and accessed video content.

The great thing about YouTube is you can upload any video that’s 15 minutes long, or if you have a verified account, any video that’s 128GB or 12 hours long.

For more information on video specs, check out YouTube’s official guidelines.

Upload video content to YouTube

Here are four types of video content that will be useful for any business:

How-to video

How-to videos consist of an ‘expert’ who walks you through how to do something.


Vlogs can be anything from “A day in the life video”, an interview, or just tips for viewers, like in our video, Avoid Mistakes in DIY Videos.

Client Testimonials

Clients want to hear why they should choose you, and there’s no better way than client testimonials.

Interviews / Q&A

These are a great way for your clients to get to know your business better. You can also interview other professionals to share information your clients might be interested in, such as our Amplify series.


Instagram is more than just food pictures and selfies. There are millions of people around the world on Instagram waiting to learn more about your business and what you have to offer. There are a couple of ways to share your video content, but where to start?

There are 5 different types of videos you can use to create content:

  1. Instagram Feed Videos
  2. Instagram Stories
  3. Instagram LIVE Videos
  4. IGTV
  5. Reels

Ok, but what’s the difference between them? Let’s go down the list.

1. Instagram Feed videos

These videos can be anywhere from 3-60 seconds. So they’re great for getting a quick point across. They are great for commercials or short testimonial videos.

These videos can be 1080 x 608p or 1080 x 1350p | aspect ratio: 1.91:1 or 4:5

2. Instagram Stories

These videos can only go up to 15 seconds but you can post to your story as much as you want. Keep in mind that you won’t want your stories to be too long, people won’t watch them.

Stories are very interactive, which makes them very personal. This is a great way to connect with your audience and even find out what content they might be interested in.

You can run polls asking them questions and create countdowns for when a new item or event launches.

These videos are vertical: 1080 x 1920p | aspect ratio 9:16.

3. Instagram LIVE Videos

Instagram LIVE videos can last up to 60 minutes! These videos aren’t saved anywhere, so unless you screen record the video or use a third-party app, these videos will disappear as soon as you’re done filming them. So be aware of that before you start a LIVE video.

So if the video vanishes right after you’re done with it what’s the point of doing one?

Well for starters, it’s a great way to interact with your followers in real-time. They will receive a notification that your video is live and be able to join in. They can comment on the video and ask you questions that you can answer, well, live.

This makes LIVE videos great for Office Hours and Q&A sessions. Your followers can get to know you and your brand better as you interact with them in real-time.

You can also invite guests to your LIVE videos, which makes them ideal for Interviews. Viewers can watch in real-time as the interview unfolds and can even ask their own questions.

4. IGTV Videos

These videos can be as short as 1 minute and as long as 15 and they don’t disappear after you post them.  If you’re uploading them on your desktop, the videos can be up to an hour long. That’s a lot of content.

Think of them like videos you’d upload to YouTube, only now they’re on a platform where you can easily share/advertise them to your followers. The other main difference is that IGTV was made with the mobile device in mind.

People might have your video pop-up in their newsfeed or Explore page, and the next thing you know you have a new follower.

5. Instagram Reels

Reels was created to compete with Tik Tok and that’s exactly what it’s doing – and it’s doing well. Reels appear on your Instagram feed, explore page, and profile page.

Why would a business want to use Reels? Think of it as a show and tell. It’s a fun, quick, and trendy way to show off your product. It’s an easy way to show off your brand voice, making it easier for customers to feel comfortable with you and your product.

There is no “magic” combination when it comes to using videos on Instagram. Make what feels comfortable for you and your brand.

Upload video content to Instagram Reels


There are around 2.80 billion people who use Facebook every month, so having videos representing your brand on the platform isn’t a bad idea.

While videos can be as long as 4 hours on Facebook, it’s better to have them be shorter. Shorter videos tend to get more views and shares.

Most of the time only people who already follow your business will see your videos. That is unless they get shared to other profiles.

Apart from uploading videos, you can also create video ads right on Facebook. These can be made on the platform and are less than 15 seconds long.

Share video content on Facebook

In Conclusion

There are many different platforms on which you can share your video content but you have to know what works for your business. There’s no right answer when it comes to promoting your business, just go to where your audience is and post there!

For more digital marketing tips check out our blog: Digital Marketing On The Move.