In this episode of Amplify, Elin Barton talks with Thomas Bell, founder and CEO of the digital analytics agency B3 Media Solutions. In this part of the episode, Thomas discusses how you can measure your results.
B3 Media Solutions develops data and reporting solutions for brands’ toughest digital/social analytic problems. B3 helps ensure that you are investing wisely and seeing the greatest return on your online efforts.
Video Transcript
Thomas:
We’ll see how many people are really really responding to what you’re putting out. And then that allows you to make more practical decisions in which direction you’re gonna go to in the future.
Elin:
Welcome to Amplify the video series where we interview thought leaders about best practices, trends, and their experiences in creating engaging campaigns.
Today, we have the great pleasure to speak with Thomas Bell. Thomas is the founder and CEO of the digital analytics agency B3 Media Solutions. Welcome to Amplify Thomas, it is awesome to have you here.
Thomas:
It’s awesome to be here. Thank you so much for having me. And it’s very exciting to see you.
Elin:
Well, likewise, I’ve got so many questions for you. So I’m going to dive right in here. And I’m very curious about your company, B3 Media Solutions. You guys provide analytics and insights into a business’s online performance, particularly social media, so can you talk a little bit more about that and talk about what that means for the clients that you work with on a practical level?
Thomas:
Sure, absolutely. At B3, we specialize in helping businesses understand their social media, their social media platforms, their online presence, we do that by measuring and listening and analyzing over periods of time could be month over month, year over year, and we look at the conversations and help them measure exactly what they’re about and how on a practical level it can serve you is by understanding your customers better, and understanding what they’re talking about. You can increase engagement awareness, more eyes on the brand and that, you know, translates usually into increased sales, if you can convert that.
Elin:
So they’ve got their messaging, you’re looking at who’s engaging with it, what’s happening, and then fine tuning that messaging? Is that kind of how it works?
Thomas:
Absolutely what we do a variety of things, well, one of the things we do is yes, we’ll look at it, we’ll see what they’re talking about this month to see if it needs our response immediately. Or if we have to make a change over time we do crisis management. So sometimes right in real time, we will be notified that something’s being said in the community, that can change a person’s outlook on your brand. And we’ll notify the customer and client so they can, you know, handle it or find out what’s making the customer unhappy or happy, and either increase or decrease the efforts around that. So that’s one of the more instant things that we do.
Now, over time, we also will look at how you’re advertising, your promotions, your influencers, we’ll do in a month’s time. And we’ll see how your return on that, you know, see what your return on investment of that is, but we’ll see how many people are really, really responding to what you’re putting out. And then that allows you to make more practical decisions in which direction you’re gonna go to in the future. Does that answer pretty well for you?
Elin:
Yeah. You know, it really does. And I think a lot of times, some business owners have the misperception that you just put stuff out there and that’s it.
Thomas:
You know, the spaghetti on the wall theory. Yeah, that’s usually when you start now, everybody’s done it, you know, when, you know, in the beginning, you know, we all were trying to figure it out when Tik Tok came out, I was out there doing dances and stuff you know, as well as like anybody else but, but the truth of the matter is, that is not nearly as effective as if you are gauging and measuring your interactions with your clients. You’ll be able to tell intuitively which things move in one direction or another. And it turns out to be very helpful.