Top Social Media Trends in 2021

Throughout the past decade, social media has steadily increased in popularity and shows no sign of stopping. Even through a global pandemic, social media platforms have been used even more and have continued to fight for people’s attention. When it comes to marketing social media plays a major role. It can be easy to feel overwhelmed by the constantly evolving social media platforms and difficult to keep up with all of the current trends. In this blog, we’ll take a look at some of the current trends of social media in 2021!

1. Stories = Content

Across almost all social media platforms there are story features that allow the user to create a temporary “story” that can be viewed for 24 hours. Many businesses create social media accounts and forget to take advantage of story features. With increased trends showing more story interactions and usage, it would be a good idea to start thinking about how you can strategize the stories you create and how it can boost your messages.

2. Live Streams are still Popular

With many events and gatherings turning to a digital venue live steams have become even more popular within the last year. Live streams give social media platforms the ability to spread a message in real-time by providing a live feed of your video to your followers. With so many consumers turning to a digital space to share their messages it would be wise to incorporate live streaming in your marketing strategies!

3. Authenticity & Transparency are Key

When it comes to social media platforms, transparency and authenticity haven’t always been the resounding message behind posting photos and videos for the world to see. With so many people sharing what they believe to be the ideal scenarios in their lives can create an unhealthy expectation for reality, however when you promote truth and genuine experiences the result is much more valuable. With so many newer features such as live streaming and sharing stories, it’s easier than ever to be authentic and transparent through social media platforms.

Staying current on the latest trends can sometimes be tiring however being able to use new features to spread your message will help your business grow!

For more tips and news on the latest trends, visit our other blogs here.