Videos for Social Media: Boost Your Message Fast!
Social Media Videos Are Like Drive-Thru Fast Food; They Give It To You ASAP!
They are usually brief, to-the-point, and engaging. Social Media Videos are almost their own breed of video:
Some social media sites will auto-play videos by default, and sometimes without audio (So don’t rely on the music). With people’s attention spans shrinking, the first few seconds of your video are the most important. You have roughly five seconds to persuade people to stop scrolling through their endless feed and watch your video.
“But wait,” you might be thinking. “I don’t watch videos with sound on my phone. How am I supposed to grab someone’s attention?”
Don’t worry… We have the answer!
Text on Screen:
Text on screen is almost vital in social media videos. This will allow your viewer to follow the video even if they are watching it without sound. There are a couple of options you can choose from to convey your message.
- You can use standard-looking burned-in captions, but you’re not limited to them. Find a style that matches your video and keep it consistent throughout videos in a series. Who knows? Maybe the viewer will like what they see and turn up the sound on the video so they can listen for the duration.
- Use a mix of video footage and text graphics instead of audio to explain what is happening in the video. You don’t need to have a voiceover to get your message across!
- Simply use text! Instead of using video footage, make a slideshow-style video. It may appear simple, but you’d be surprised at how effective it is! An example of this can be found here:
Horizontal Video vs. Vertical Video:
Social Media is often viewed on phones, and the majority of phones have vertical screens. This might get you thinking… “Should I use horizontal or vertical video? Won’t most people view these videos on their phones?”
Well… That’s a good question!
It depends on the purpose of the video and where it is posted. Vertical video can be useful in some situations (of course, a TV commercial should not be created as a vertical video). Because it fills up more of the screen, it can make your video more mobile-friendly. It can also have a more personal feel, for example, if you’re attempting to mimic a video chat. Horizontal video is almost always a good choice. Simply check the video requirements for the social media platform you intend to use.
It’s all about standing out in social media videos. If your video stands out, so will your company. That’s what you want and that’s what social media videos can provide.
Check out our Amplify playlist for examples of social media videos we’ve created!
If you aren’t sure which platform you want to start with, check out our blog entitled HOW TO MASTER VIDEO CONTENT ON 3 DIFFERENT SOCIAL MEDIA PLATFORMS.