Are you ready to create sustainability waves with us?
Taking a Stand for the Greater Good
We believe that businesses can and should be on the forefront of global change. Meaningful change often starts small, but the “ripples” of impact expand far and wide.
For many companies, it’s tough to identify exactly where to start and how you can make a difference. If you’ve already started making those changes, knowing how to incorporate it into your marketing is the next big step!
The great news is – business and consumers are savvier than ever in how they choose to spend their money and what companies they choose to do business with. They’re looking for companies that are committed to sustainable, ethical, equitable business.
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An amazing opportunity for businesses
By choosing to incorporate more sustainable business practices, consciously working with other sustainable companies, and sharing the changes we’re making and steps we’re taking in our brand messaging…
We Can Create a Ripple Effect that’s Great for the Planet–and Great for Profit, too!
- 87% of American consumers will make a purchase because a company advocated for an issue they care about. (Cone Communications)
- 88% of consumers will be more loyal to a company that supports social or environmental issues. (Forbes)
- 83% of consumers will always choose a brand with a better sustainability record. (Wunderman Thompson)
- 63% of Americans hope businesses will take the lead to drive social and environmental change towards a more sustainable future. (Cone Communications)
- Purpose driven brands see 80% higher retention and employee satisfaction. (Buy1Give1)
At White Knight we’ve decided to make sustainability our top priority as we grow and scale our company. And we’re sharing this with you for three reasons:
We’re excited to be part of the sustainability movement, and happy to be held accountable for our impact on the planet.
We hope you’re inspired by the actions we’re taking, and that our actions will give you ideas of what you can do, too!
We’d love for you to work with us, knowing that beyond choosing sustainable practices ourselves, we understand how to help you share sustainability in your own marketing!
Here are some of the actions we’re already taking, and the plan we’re rolling out:
We are reducing travel emissions with remote video services and hiring local talent around the country.
We are minimizing e-waste by re-using remote video kits and recycling items such as computers and hard drives.
We are using cloud technology for data storage and file delivery vs. hard drives.
We are measuring our energy usage to reduce our carbon footprint by at least 10%.
We are protecting our company and our clients with robust cybersecurity measures.
We offer our employees equitable living wages with a strong benefit package.
We’re intentional about including a diversity of voices in what we produce, and are increasing our supplier and employee diversity by at least 25% percent.
We are forming a diversity board to help guide messaging and branding decisions.
We are working with our team to co-create internal written policies that reflect our values – from recycling to ethical labor practices.
We are intentional about who we work with and choose customers/projects that align with our mission and values.
We are introducing a new supplier code of conduct by June 2023.
We are working towards full Ecovadis certification with a target date of August 2023.
But bigger picture than any percentage goals or certifications, we’re constantly asking ourselves one question: Does this make the world a better place?
By focusing on our own sustainable practices, and choosing our own clients based on the stories of impact we can help them tell through video marketing, we know the answer is yes.
It’s time to create and share your stories of impact! We’re here to help you make it happen.