Social Media

Video Marketing That Works

Video Marketing That Works!

Many people know they need video marketing but frequently don’t know where to start. They’re asking questions like “What platform should I be on?! How long should my video be?!” In this episode of Amplify, host Elin Barton chats with Ken Okazaki about these important questions and how to get started.       Video …

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Thumb-Stopping-Video-Content

Thumb-Stopping Video Content!

  We continue the conversation around marketing with storytelling in Part Two of our conversation with Dan Grech. Here, we will introduce the creation of thumb-stopping video content. Dan is the Founder and CEO of BizHack Academy, which trains all types of organizations… from small business startups to nonprofits to Fortune 500 companies… to understand …

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Business on Instagram

  Let’s face it: Instagram is everywhere. It is safe to speculate that the photo-based social media platform is used 24 hours a day, 7 days a week worldwide. But how can you use this platform to the advantage of your business? If you are an Instagram user yourself, you may notice from time to …

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A young woman blogger, vlogger or influencer is receiving emoji and emoticon reactions in her mobile smart phone device

Optimizing Video for Facebook

Making a video for Facebook can be different than making a video for YouTube or a commercial. In general, social media videos are almost their own breed of video. They have to be eye-grabbing, quick, and viewable without audio. If you’ve been around Facebook much, you know that, by default, videos autoplay with no sound. …

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