The Importance of Social Media in Higher Education

When you think about social media, I’m sure higher education isn’t the first thing you think of… or maybe even the second. Social Media has become such an integral part of our society as we forge ahead into the digital world, so naturally it has begun to creep into the world of higher ed.

A recent study has found that social media can help enhance a student’s learning experience, when practiced effectively. With the vast amount of highly frequented social media platforms, teachers are able to connect with their students while also incorporating social media into lessons to make learning more accessible and relatable.

Social Media sites can be a great resource for students to use because of their comfortability and familiarity with the platforms. Some teachers are even having students create and manage a social media account, allowing them to practice and implement the different marketing techniques learned throughout their courses.

While utilizing social media to strengthen students understanding about marketing is an effective learning method, there are still many other applications that fall beyond the realm of marketing that teachers within other disciplines use to help motivate students to learn. Many professors use social media to build communication skills through curating blogs and incorporating media into presentations. In addition to communication skills, social media has become an excellent resource for students to find information about campus events and opportunities on platforms they use every day.

Some of the common social media tools used by educators include: Facebook, Twitter, LinkedIn, WhatsApp, and Skype.