The Power of Brand Stories!

In this episode of Amplify, we get into the details of brand stories with Kerry Barrett.

Kerry is a Producer, Reporter, Emmy Award-winning Anchor, and Founder of Kerry Barrett Consulting, where you can boost your business, brand, and expertise by bringing out your inner rock star to get the performance of your life.

Video Transcript:

Stats and data and all that stuff are great, and they’re important, and we need to know them. But, generally speaking, it’s the stories that stick with us far longer than the statistics and the data do.

Welcome to Amplify

Welcome to Amplify with White Knight Productions. I’m your host, Gavin Tice. At White Knight, we’re all about amplifying voices through storytelling. And in this series, we’ll be connecting with industry professionals who know how to boost messages far and wide. Today, we’re very excited to talk with Kerry Barrett.

Sharing brand stories is a great way to spread your message. Can you tell me a little bit about what brand stories are and how they can help your business?

The reason brand stories are so powerful is because, if done well, they should really give sort of a behind-the-scenes look at your business and the way that that’s important through your clients’ eyes.

So it is about what you do, how you do it, why you do it, why your clients love you. But it’s also telling that story through their eyes and why it’s important to the client.

So for example, a great brand story—and they can be structured in any number of ways. But a great brand story is a video piece. It’s usually a little longer format, you know, anywhere from three, and I have seen up to about seven minutes, if it’s really compelling and visually stimulating, and you have some great sound bites. But it’s a longer format story.

And it consists of B-roll, right? So video of your business and operations and you doing your thing, and maybe you doing your thing with clients if you’re a coach.

It usually includes some client sound bites as well—testimonials, if you will—about them and their work with you. And then it obviously involves sound bites with the business owner and perhaps some of their employees as well.

And, woven correctly—meaning scripted and produced—it tells this compelling, visual, interesting story where you’re getting some behind-the-scenes, you know, peeks at how this business works and you really understand how they can help you.

Stats and data and all that stuff are great, and they’re important, and we need to know them. But, generally speaking, it’s the stories that stick with us far longer than the statistics and the data do.

And so if you can tell your story, even if you are working in an industry that might be painted as sort of bland (finance, insurance, I’m looking at you), there is a way to tell that that is compelling and interesting and creative.

I created a brand story for a woman who’s a graphic designer, and with zero promotions except for posting on social, a couple months later, it has forty thousand views—forty-one, actually, as of yesterday. So a brand story done properly can be incredibly compelling.

 

To learn more about Kerry and her business, please visit kerrybarrettconsulting.com.

And to hear more insider scoops on how to amplify your story, be sure to follow White Knight Productions on your preferred social media for updates on future episodes.

 


 

Don’t forget to subscribe to Amplify on YouTube and all of our social media platforms to get the latest updates.

Catch up on previous episodes of our series.

 

Find us on Social Media!