Video Brochures In Action
We continue the conversation around Video Brochures in part two of our conversation with Adam Hazelwood.
Adam is the founder and VP of Sales at Curveball Printed Media, one of the top three video brochure vendors in the US. They believe the element of surprise is key to making an impact, which is why their products not only convey an important message but also deliver it in a unique and novel way.
Did you miss the first part of our conversation? Catch up on Part One now!
It’s something physical, rather than a link in an email. It really has impact. It has tangibility.
Welcome To Amplify
Welcome to Amplify with White Knight Productions. I’m your host, Gavin Tice. At White Knight, we’re all about amplifying voices through storytelling. And in this series, we’ll be connecting with industry professionals who know how to boost messages far and wide. Today, we’re very excited to talk with Adam Hazelwood.
Can you share some of the success that your clients have seen in using video brochures?
It’s very broad reaching. Our biggest client is a company called Kroger, who you’re probably going to know. Based in Cincinnati, they’re a ninety billion dollar grocer.
Now, they’re our best customer. They use a lot of video brochures, but they don’t use them for selling food. They’ve got 260,000 employees in these great, big concrete stores, many of which don’t have a Wi-Fi connection.
So, in order to train the staff, what Kroger has done is they’ve actually put together programs using video brochures that go out, and they have group training sessions in the store, in groups of about five to ten. And it’s worked really well for them.
We just did a project for a healthcare company selling medical devices. And they came to us only six months ago for a print run of five hundred video brochures. And they ended up doing seven thousand in less than six months. So, you know, they’re not spending that kind of money if they’re not getting a return.
The COVID-19 pandemic has significantly changed how companies advertise and get their message out. With trade shows and conferences and other business meetings being put on hold, how do you see video brochures fitting into this new picture?
One of the things that the pandemic has forced people to do is work from home. With a video brochure, you can actually address it in an envelope and send it through to the corporate address.
It will then be forwarded to people in their own homes. So you can still reach individuals who have been working at home for months, with an offline communication that delivers a multimedia presentation.
And it’s like, wow, that’s pretty cool. That really is pretty cool. It’s something physical, rather than a link in an email. It really has impact. It has tangibility.
Adam, is there anything else from your experience that you can share with us about video brochures?
The future is in personalizing everything. Personalize the video brochure. Personalize the video that is contained within it. And try and get it as on-point as we possibly can. So it’s going to kind of go down the same evolutionary cycle that direct mail did.
When companies used to do mass mailings, they didn’t used to personalize anything, just like throw as much against the wall as you possibly can. You know, and then, over time, you know, and technology allowed people to kind of drill down, get more personal.
Try and use it as a way to communicate kind of warmth with the recipient. You know, make them feel special, which you kind of do, when you’re investing thrity, forty dollars just in the hardware.
Thank you so much, Adam, for sharing your expertise in the world of video tech products. To learn more about Adam and his company, visit curveballprintedmedia.com. And to hear more insider scoops on how to amplify your story, be sure to follow White Knight Productions on your preferred social media for updates on future episodes.
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Catch up on previous episodes of our series.