Video is BIG – Not Intimidating!

Video is BIG:

If video had a job title, it would most likely be COO and a Board Member. Video isn’t going away anytime soon!

Having said that, the thought of video production might intimidate you. However, video should not be overwhelming to you or your checkbook..

Say this is your first year using video marketing. For now, don’t focus on a five-minute video; instead, aim for a ninety-second video. Upload it to your social media and see what happens. Look at your analytics on sites such as YouTube and Facebook to see if you notice any changes. We think you will!

Start with something simple:

If you’d like to make a company culture video, take your smartphone and ask some employees to talk about the company on camera. Then, film some action shots of the employees doing what they do best. Send all those clips to us, and we’ll send you a polished video. We want to make the process as seamless as possible for you.

If you don’t have a video camera, don’t worry! With today’s technology, phone cameras can be a cheaper alternative for you to start making videos. We even offer remote video services if you aren’t comfortable starting on your own. We can help you find the perfect shot and help direct the talent, from anywhere in the world!

 

Filming videos is one thing. Being on camera is something else:

We understand how intimidating it can be to be in front of the camera. Here are some suggestions and alternatives.

Start being in front of the camera more often. We understand that this appears to be counter-intuitive. However, as with any other skill, the more you practice it, the easier it should become. The more you practice being in front of the camera, the more comfortable you’ll feel.

If you’re nervous, don’t even turn on the camera! There’s nothing wrong with taking it slowly and rehearsing so you can be sure to put your best foot forward when the camera is turned on.

Just be yourself. There’s an appreciation that comes when someone on camera is being genuine. Your clients want to get to know you — the real you! Being authentic will help build trust between you and your audience, as well as keep them coming back!

 

Looking for off-camera alternatives?

Voiceover

You could skip the camera part altogether and provide us with a VoiceOver that you record. If you don’t want to hear your own voice, you can also opt for a professional voiceover artist. We can then use that and add some images, graphics, and music, as well as our own editing touch. These images, graphics, and music can be created by you or we can help you find the content that tells your story!

Animation

We could even make an animation for you! An animation could be as simple as motion or as complex as an animated character of you with your voiceover. The latter method makes you appear to be on camera, but without actually being on camera. Animations are very effective for communicating information through video.

Client Testimonials

Another way to avoid being on camera is to have your clients do video testimonials. If your clients are very satisfied with your product/service, ask them to record a video review for you. This could be filmed by your clients on their smartphones or you could hire a videographer to film it.

It doesn’t matter how you decide to use video; just start using it. Video can be big in your company’s sales, SEO, and post engagement. Don’t be afraid to use it, and use it often!

(Our Amplify series has some helpful videos about being on camera. Click here to check out Amplify!)